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Brac, Croatia, is a captivating island paradise in the Adriatic Sea, celebrated for its striking landscapes and rich cultural heritage. The island’s crown jewel is the dazzling Zlatni Rat beach, known for its unique shape that shifts with the tide, making it an iconic spot for sun-seekers and windsurfers alike. Brac’s charming towns, like Supetar and Bol, boast quaint stone streets and historic buildings, offering a glimpse into the island’s storied past. Visitors can explore the ancient Blaca Monastery, perched dramatically in a rocky ravine, or hike to Vidova Gora, the highest peak in the Adriatic islands, for breathtaking panoramas.
Despite its close proximity to Split, Brac is lesser known. Brac boasts a more authentic island life with natural landscapes, dramatic cliffs, pine forests, and one of Europe’s best beaches – Zlatni Rat. Inhabited since neolithic times, the island has a fascinating history famed for its white limestone used for building since ancient Rome. Even the White House in Washington D.C. was built using Brac’s gleaming white stone.
When to go: May - Oct
When to go: May - Oct
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One of the easiest islands to get to from Split, Brac is all-encompassing, perfect for those looking to experience every aspect of Croatia in one place. The island has retained its rich cultural heritage, including its production of local wine and olive oil, which can sampled on dedicated guided tours. Those looking for adventure will delight at the variety of activities on offer, from mountain biking to windsurfing, whilst those looking to soak up the sun can lounge on Croatia’s most famous beach: Zlatni Rat.
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Zlatni Rat is undoubtedly one of the most beautiful beaches in Croatia, and it’s also the most photographed. The sun-bleached pebble beach’s distinctive horn-like shape is constantly altered by the ebb and flow of the currents and waves. The resort is shielded by swaying palm trees that offer some shade. Relax and top up your tan, or dive into the clear aquamarine waters for a snorkel or swim. The breathtaking seascape offers an unforgettable view.
Situated in the charming town of Pucišca, is the famous Klesarska Skola (stonemasonry school). This is where students come to learn a traditional trade, and how to use tools that are modelled on a genuine ancient Roman design. The white stone of Brac was used to build the UNESCO-listed Diocletian’s Palace in Split, and also the White House in Washington DC. As Pucišca is Brac’s cultural centre, you’ll also discover other interesting attractions of historical significance.
Brac’s oldest town is the picturesque Bol. The fishing town has become a highly popular tourist resort due to its gorgeous beaches that stretch over 10km. On a wander through the winding streets of Bol, you can soak up the Mediterranean vibe and admire the pretty displays of flowers that embellish the cute little houses. Visit the historic attraction of the Church of Our Lady of Grace, and enjoy a stroll along the seaside promenade.
Brac enjoys hot, dry summers with daytime highs averaging 30 degrees. Summer is a popular time for swimming, but you’ll have to book your accommodation well in advance and be prepared for crowds, perhaps visiting attractions like the most popular beaches earlier in the morning or later in the day. Late spring and early autumn tend to bring idyllic temperatures and there won’t be as many visitors here, although if you want to swim off the famous Zlatni Rat you might want to consider late September or early October when the water will still be warm following summer’s heat.
If you just want to enjoy the dreamy turquoise waters off Zlatni at Beach and perhaps some of the sights in Bol, you can easily do that on a day trip. However, it’s best to have at least two days here, with one spent soaking up the sun and the sand, and the other exploring places like Supetar and Milna. You might also take in the jaw-dropping view from Vidova Gora and visit Blaca Monastery which sits within the karst cave of Ljubitovica.
Thousands of people visit Zlatni Rat every day during the peak summer season of July and August. You can avoid the biggest crowds while still enjoying pleasant weather during the shoulder seasons of May/June or September/October. If that’s not an option, consider going early in the morning or in the late afternoon/early evening when many of the tourists will be eating dinner.
The most popular attraction in Brac is Zlatni Rat beach and it lives up to the hype making it not to be missed. The view from Vidova Gora, the highest point in the Adriatic, is also a must experience where you’ll be able to look out at Hvar, Vis, the mountains on the Peljesac Peninsula, and more. Blaca Monastery is also well worth a look, set on a remote mountain cleft, built by priests who were escaping the Ottoman Turks on the mainland in the mid-16th-century. Tours are available which reveal original furnishings, tools, and rare manuscripts.
Brac is worth visiting for Zlatni Rat alone as a tourism symbol of Croatia. Its surreal beauty has been photographed countless times, often used in tourism ads, brochures, and posters. But the island offers lots more, from tasty authentic eats and historic sites to opportunities for unforgettable hikes, jaw-dropping views, and a wide range of water sports.
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